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The NCAA likes to talk about culture.

In a news conference last July discussing the draconian penalties against Penn State in the Jerry Sandusky sexual abuse scandal, president Mark Emmert used the word eight times.

“Certainly, the lesson here is one of maintaining the appropriate balance of our values,” Emmert said. “Why do we play sports in the first place, and does that culture ever get to a point where it overwhelms the values of the academy, those things that we all hold dear?”

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