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The alert hit HEB Grocery in San Antonio late Monday: Blue Bell Creameries, a Southwestern favorite and the country’s third-largest ice cream brand, was recalling all its frozen desserts over concerns of contamination by the potentially deadly bacteria listeria.

HEB, which runs 300 stores across southern Texas, immediately placed a lock on its cash registers to prevent sales of Blue Bell ice creams. Within an hour, workers had banished all Blue Bell products from store shelves.

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