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Johnson & Johnson’s (JNJ) bid to convince doctors the metal-on-metal version of its Pinnacle hip implants were safe amounted to “marketing run amok,” a lawyer told jurors in the first case over the devices to go to trial.

J&J’s DePuy unit ignored signs the Pinnacle hips suffered from design flaws and assured doctors the metal devices worked “99.9 percent of the time,” Mark Lanier, a lawyer for a Montana woman who sued after complications forced her to have the device removed, told jurors today in Dallas federal court on the first day of trial of her lawsuit.

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