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German automaker Volkswagen is apologizing for its violations of federal air pollution emission standards with a full-page ad in 30 U.S. newspapers, The Verge reports

The ad contains a letter from Volkswagen’s U.S. CEO Michael Horn apologizing for his company’s decision to install software on diesel models of its cars dating back to 2008 that violate the Clean Air Act by activating required air pollution protections only during emissions tests, according to the report. 

“Over the past several weeks, we’ve apologized to you, our loyal customers, about the 2.0L VW emissions issue,” Horn writes in the letter that is included in the advertisement, which is titled “We’re working to make things right.”

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